June 15, 2026·Vertivox AI

AI Voice Agency Pricing: What to Charge Clients in India (2026)

How much to charge clinic, real estate, and SMB clients when reselling AI voice agents — margin examples, packaging, and white label platform costs.

The #1 question new agency partners ask: "What should I charge my clients?"

If you're building an AI voice agent agency in India, pricing determines whether you hit ₹20,000/month profit or barely break even.

The simple pricing formula

Your client price  −  Platform cost  −  Usage overage  =  Gross profit

You control client price. Platform cost is your white label plan (from ₹5,999/month).

Niche	Typical client fee	What's included
Clinics	₹6,000 – ₹12,000/mo	Booking, reminders, Hindi/English
Real estate	₹8,000 – ₹15,000/mo	Lead qualification, site visit scheduling
Education	₹5,000 – ₹10,000/mo	Admission calls, fee reminders
Local SMB	₹4,000 – ₹8,000/mo	Reception, FAQs, call routing

Charge for outcomes (appointments booked, leads qualified), not raw minutes.

Using Growth plan (₹14,999/month) — 20 agents, 2,000 credits:

Clients	You charge	Monthly revenue	Platform cost	Gross profit
3	₹7,000 each	₹21,000	₹14,999	~₹6,000
5	₹7,000 each	₹35,000	₹14,999	~₹20,000
10	₹6,000 each	₹60,000	₹14,999	~₹45,000

Agent cost on voice usage runs ₹5–₹8/min depending on partner tier — factor this if clients exceed included credits.

Best for clinics and SMBs. Simple to sell: "₹8,000/month, unlimited booking calls up to X minutes."

Charge ₹10,000–₹25,000 one-time setup (script writing, CRM hookup) + monthly retainer. Improves cash flow early.

Sell each AI agent as a line item: "₹3,000/agent/month" — scales naturally for multi-location clients.

Don't compete on cheapest per-minute — you'll lose to platforms; sell service + niche expertise.
Don't underprice the first client — anchors low forever. Offer a 1-month pilot instead.
Don't hide overage — be transparent if they exceed included credits.